Editorial
La Ideal
Like a Baby
- Client
- La Ideal
- Role
- Advertising design
- Services
- Campaign concept, Advertising, Editorial advertising, Retail promotion, Art direction
La Ideal is a baby-products retailer with a broad mix of furniture, strollers, apparel, registry services, and seasonal promotions.
The campaign was conceived and executed end to end, developing a friendly retail voice across magazine ads, inserts, posters, coupons, and promotional pieces.
Several pieces were also adapted to publication specifications, balancing trim marks, approval information, editorial requirements, soft family imagery, clear offers, and store information.
