Serenata Maps

These maps were prepared for Serenata, a luxury condominium campaign, using supplied illustration and approved campaign artwork. The production challenge was to make the illustration print strictly within the campaign PMS palette instead of treating it as a regular CMYK image.

The prepress work focused on PMS color behavior, ink coverage on uncoated paper, trapping settings, and overprint control so fine map lines, type, icons, and color fields would not open gaps on press. The finish had to feel refined while still holding the practical clarity of a map.

Special attention was given to how ink brightness and coating behavior would shift on an uncoated stock. This is the kind of luxury production work where the file has to anticipate paper, ink, and press behavior, not just match a screen preview.