Identity
La Casa de Tula
Cabaret Identity
- Client
- La Casa de Tula
- Role
- Brand identity / character illustration
- Services
- Brand identity, Logo design, Character illustration, Art direction
La Casa de Tula was a Cuban cabaret concept on Calle Ocho in Miami.
The client wanted the identity to draw from the illustration style of Carteles magazine, while still feeling contemporary, techno-salsero, vibrant, and hot.
The mark developed a modern mulata character rather than a direct period copy, mixing traditional Cuban cabaret cues with saturated color, rhythmic typography, and a nightclub energy.
The work explored character sketches, vintage Cuban visual cues, cabaret typography, color variations, and the final illustrated identity system.
