Raul Hernandez

Editorial

Hivos Coastal Campaign

A la Playa / Cuidala

Foldout Hivos environmental campaign poster about caring for Cuba's beaches.
Client
Hivos
Role
Campaign design / map illustration / environmental communication
Services
Campaign design, Environmental communication, Map illustration, Poster design, Billboard design, Iconography, Print production

Hivos, an NGO, needed a public-awareness campaign addressing the poor condition and erosion of Cuba's coastal areas.

Because official maps could not be distributed, the campaign required hand-drawn coastal maps, fabricated legends, custom symbols, patterns, textures, and a visual language that could explain environmental damage without relying on restricted source material.

The posters were designed as foldable pieces that could be distributed person to person, then opened and hung on a wall for public viewing.

The horizontal pieces were developed as billboards for the highways and access roads leading to the beaches.

Foldout poster showing hand-drawn coastal maps, legends, icons, and environmental changes in Sibarimar and Playas del Este.
Foldout map poster built from hand-drawn geography, fabricated legends, custom patterns, and environmental annotations.
Foldout Hivos poster front about Sibarimar, Guanabo, beach impact, and community action.
Foldout poster designed for distribution, then opened and hung for public viewing.
Hivos billboard warning that fifteen meters of beach were lost in thirty years.
Highway billboard focused on beach loss, pollution, overfishing, tree cutting, and construction on the sand.
Hivos A la Playa billboard asking visitors to care for the beach.
Access-road billboard for beach visitors, translating environmental problems into direct public actions.
All work